The brief was to promote the brand and also be the face of the brand.

thePromoAgency provided two staff members to assist Ugly Fish Sunglassess with the execution of this activation. Our staf roamed around the shopping precinct of the Townsville 400 and posed with clients and provided free samples. 

The client generated over 5,000 sales and our staff posed for over 2,000 photos over the v8 weekend.